Event Details
AI implementation gets talked about in extremes. Vendors promise transformation overnight. Skeptics warn it will replace your team. Neither is what actually happens on the ground.
This session walks through what a real AI implementation looks like, start to finish, using a live example: launching generative email support from the ground up. You'll get the frameworks used to plan the rollout, the decisions that mattered most, and an honest look at what AI can actually do right now versus what gets over-promised and under-delivered.
Built for those in the trenches who are being asked to "do something with AI" and need a practical starting point, not a hype reel.
Beth Reedy is a Customer Experience leader at Black Rifle Coffee Company, where she leverages her background in psychology to build scalable, human-centered solutions. With expertise in contact center operations, customer service strategy, AI, and technology-driven transformation, she helps organizations turn customer insights into meaningful business outcomes. Beth brings a practical perspective on the evolving role of automation in service and support, helping teams balance innovation with authentic human connection.
